Industry trends

Swiss watches forecast 2025

We have been writing about a price increase orchestrated by Swiss watchmakers since the 1990s, and their gradual retreat from the Affordable Luxury (retail $200 to $500) and Accessible Core segments ($500 to $1,000), to focus on Premium Core and above.

Woodshores 2022 forecast swiss watch industry 01

While 2020 exports have been reduced to half of those of 2000, turnover has been increased by 74% over the course of 20 years. The Swiss watch industry is not collapsing: it is being “luxified” (i.e. turned into a luxury industry).

Woodshores 2022 forecast swiss watch industry 02

Woodshores 2022 forecast swiss watch industry 03

Tier 6 to 7 still represent more than 78% of the volume, but by 2019, Tier 3 and above represented 66% of the value. Essentially, 2/3 of sales of Swiss watches can be considered to involve luxury items, while 1/3 involves mass market items.

Woodshores 2022 forecast swiss watch industry 04

Woodshores 2022 forecast swiss watch industry 05

Tier 2 is expected to see the biggest growth all the way until 2025.

Woodshores 2022 forecast swiss watch industry 06

{{ message }}

{{ 'Comments are closed.' | trans }}