Research & Development

We handle the design and development of watch collections, related visual merchandising, printed and digital content.

Product development workflow

We develop products together with you, from a blank sheet to the validation and market launch, and we apply some of the best practice from the watchmaking groups that we have worked with:

  • ideation and design iterations
  • parametric files and CMF specification
  • cost estimate and bill of materials
  • standard certification and quality control
2022 Gavox Longitude

2022 Gavox Longitude

Accessible core segment. Selfwinding, with integrated bracelet. Stainless steel with Kolsterising®.

Design and product photography

2022 Techné SunBird

2022 Techné SunBird

Everyday luxury segment. Solar cell watch for wildlife protection rangers. Polymer case with recycled fishing nets fibre.

Design and product photography

2022 Nordgreen Guardian

2022 Nordgreen Guardian

Accessible core segment. Self-winding watch with integrated bracelet.

Design for manufacturing

2021 Siduna Expedition

2021 Siduna Expedition

Premium core segment. 80% Made in Europe. Self-winding chronograph with customised movement. Embossed dial and Belgian made nubuck strap.

Design and supply chain

2021 Nuun Official N200

2021 Nuun Official N200

Accessible core segment. Self-winding watch with transparent fumé dial. Silicon strap.

Brand strategy

2020 Kronaby Apex

2020 Kronaby Apex

Accessible core segment. Hybrid watch with Bluetooth connectivity.

IP acquisition

2019 Siduna Aviation

2019 Siduna Aviation

Accessible core segment. Self-winding watch with transparent fumé dial. Silicon strap.

Design and supply chain

2017 Kronaby Sekel

2017 Kronaby Sekel

Accessible core segment. Hybrid watch with Bluetooth connectivity.

Collection roadmap, step motors procurement

2016 Techné HummingBird

2016 Techné HummingBird

Everyday luxury segment. Titanium watch with electronic sweep seconds.

Product design

2016 Techné Harrier UTC

2016 Techné Harrier UTC

Affordable luxury segment. Dual time watch with carbon fibre laced polymer case.

Design and product photography

2015 Gavox Aurora

2015 Gavox Aurora

Computer watch with dedicated time-based features.

Product and interface design

2014 Longines Heritage Diver

2014 Longines Heritage Diver

Premium core segment. Self winding watch with chronograph and calendar.

Product design

2013 Longines Conquest Classic

2013 Longines Conquest Classic

Superpremium segment. Self winding watch with chronograph and calendar.

Product design

2012 Longines Heritage A7

2012 Longines Heritage A7

Premium core segment. Self winding watch with chronograph and calendar.

Product design

2011 Longines Saint Imier

2011 Longines Saint Imier

Premium core segment. Self winding watch with retrograde calendar.

Product design