Watch Brand
Management

Trend Research

Apple watch

Smartwatches, and all that Glitters

How Apple's identity before and after the Dot-com bubble defined its approach to competition, and helped it to establish the apple watch as a quasi luxury item.

Image credit Gong Hui Min via Pixabay

Brand Equity Via Purchase Decision

How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.

Tesla store barcelona spain

Reinventing Watches Distribution

A Major Transformation that the Swiss Watch Industry Must Undergo in Order to Face the Challenges of the 21st Century.

We are Woodshores

We help watch brands to re-imagine possibilities, develop solutions that set them apart from competitors and foster meaningful relationships with consumers.

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